Our Vision & Objectives

Excellence in the cacao sector catalysing multiple benefits for resilient and thriving agricultural systems at landscape and global level.

1. Increase awareness and promote education across the cacao value chain on opportunities to produce superior quality cacao and preserve flavours resulting from genetic diversity, terroir and the know-how of cacao producers.
2. Facilitate communication and linkages between cacao producers and operators in the supply chain to promote market opportunities.
3. Increase the capacity of producing origins to recognise, value and preserve cacao quality and diversity.
4. Improve farmers’ livelihoods through increased market value of quality cacao.

Through participation, cacao producers benefit of the following:

• Expert, detailed feedback on the physical and sensory quality of the submitted cacao samples.
• Invitation to a unique networking platform to meet potential buyers and promote superior quality cacao.
• Increased visibility by promoting and displaying the best samples at different events for potential buyers.
• Marketing opportunities through the Cacao of Excellence platform.
• International, regional and national recognition of cacao growers producing beans with exceptional quality and diverse flavours.
• Strengthened capacity to evaluate, identify and recognize excellent cacao.
• Incentive to develop cacao quality and flavour assessment skills at national level.
• Increased knowledge of cacao diversity and quality resulting from the genetic, terroirs and know-how of cacao producers to inform conservation programmes.